Victorious Live Experience
Livestreaming has never been easier
The live streaming product provides creators with a video platform ideal for real time Q&As, polls, tutorials, panels, vlogs, and variety shows. With a single feature, we were able to cover a broad set of scenarios commonly requested from creators and fans.
After we nailed down the structure of the overall "festival" experience, we started. thinking through the types of content, or "performances", that will fill it. We felt strongly about live being the primary medium to deliver content, due to its unpredictable authenticity. We didn't want to just provide the ability for creators to live stream, the core of the experience needed to serve as a social community for superfans to engage with each other and feel connected with their favorite content creators. I lead the design and delivery of the end-to-end live experience for both content creators and fans for iOS, Android, and Web. Through research, sketching and ideation, visual design, and rapid prototyping and testing, we were able to create an experience that ultimately increased the value of the product and helped identify new business opportunities.
Research and User Testing
Product Design Strategy
UX and Visual Design
Live web experience
Creators needed the flexibility to broadcast wherever and whenever they wanted. I was tasked with designing the end-to-end web experience that would be used for long term broadcasts that needed to feel more produced.
External device support
It was important that we provided creators with the right tools to be able to customize each live event. We received a lot of requests on being able to use professional recording equipment. Mainly so live events can feel more produced. Adding support for external devices allowed content creators to have the freedom to produce the performances they wanted to engage their audience.
Support
Broadcasting live can be a bit stressful. In the research and design process we quickly realized that it was important to provide helpful hints, on call support, and summaries to help keep fans and creators informed to ensure a seamless live experience.
On the go
In addition to the web experience, we created a mobile live experience. Content creators needed an on-the-go solution to livestreaming to their biggest fans whenever and wherever they wanted. We created a toolbox that allowed them to do what they do best, create.
Fan experience
Through research and user testing, we realized that what motivated fans was recognition from the creator. A large group conversation with chat and messenger-like features made each app feel dynamic and alive, but also allowed the creator to engage in the conversation with fans.
Creator engagement tools
While chat is a great way to engage your community, we wanted to create a toolbox for creators that would allow them to customize each live performance. Most live-streaming platforms have to appeal to a mass audience. What made our livestreaming product truly unique was we were able to design the experience for high profile creators and their needs. This included tools that we felt would allow them to create a deeper connection with their fans.
Samantha Gilbert
Los Angeles, CA
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