Born and raised in California, from an early age I had a passion for creativity and design. I started my design career in New York City attending Parsons School of Design. Upon graduating, I worked as a fashion designer helping brands establish product vision, brand identity, and ensure successful execution of product development. My experience in fashion quickly led me into a career in digital product design.

Today, I am a product design leader with over eight years of experience working with both early stage startups and large organizations. I have built customer facing web and mobile experiences from the ground up while driving product and UX strategy. I am an innovative problem solver, self-starter, and strong collaborator who excels in a dynamic and fast-paced environment.

Most recently, as an Experience Design Lead at BCG Digital Ventures, I manage multidisciplinary teams, drive UX strategy and interaction to create products that engage and inspire. I have a deep understanding of design thinking, human centered design and human computer interaction.

At BCG Digital Ventures I collaborate with a multi-disciplinary team of designers, product managers, engineers, management consultants, marketers and corporate executives to create meaningful products that balance customer frictions and needs with the clients business goals.

Throughout my 4 years at BCG Digital Ventures, I have worked with a portfolio of clients in Healthcare, FinTech, Energy, Automotive, Education, and Consumer Goods. I have launched MVP product builds to market, delivered conceptual concepts, personas, user journeys, storyboards, system maps, user flows, wireframes, visual design comps, and prototypes. As a design leader, I am responsible for leading the product vision and articulating design decisions and trade-offs to partners and clients, both verbally and visually.

Prior to BCG Digital Ventures, I worked with early stage startups in the entertainment and media and apparel and retail industries to launch the initial MVP and help the organization build and deliver the product to market. Through extensive user research and competitive benchmarking, I helped create innovative design solutions that solve user needs and business challenges.