obé Fitness
Personalized fitness made for woman
DURATION
9 months
ROLE AND CONTRIBUTION
Lead designer - Website concept and design development, mobile app redesign, branding refresh.
PLATFORM
Responsive web, mobile iOS
obé is a woman's focused fitness platform that offers movement and mindfulness content, along with interactive features designed to engage, personalize, and educate. It enhances body awareness and equips woman with tools to transform their relationship with fitness.
The team brought me on to help refresh their end to end user experience from their web presence to their mobile app.
Web experience redesign
For this project, I reimagined the entire web platform, encompassing both the marketing site and the logged-in user experience, to enhance engagement, streamline navigation, and achieve a seamless blend of aesthetics and functionality. The result was a responsive and visually captivating design that not only delighted users but also drove measurable results, including a significant boost in user engagement and a notable increase in subscriptions.
Mobile app redesign
For this project, I led a comprehensive redesign of the mobile app to enhance usability, improve performance, and create a more engaging user experience. By rethinking the app’s structure and introducing intuitive navigation, I streamlined key workflows while ensuring a consistent, visually appealing design. The result was a mobile app that delighted users, increased retention rates, and achieved higher app store ratings.
