Storify (Up.Labs)

Redefining Retail Spaces with Storify

DURATION

5 months

ROLE AND CONTRIBUTION

Solo principle designer - Product design, user research, visual language, and design system

Worked directly with executive stakeholders at The Dufresne Group, head of product and engineering teams on final execution.

PLATFORM

Responsive web

Today, brick & mortar retailers struggle to optimize their stores, costing them immense amounts of time, resources and money.

Storify reimagines physical retail by first bridging assortment, position, and ROI to then codify the value of floor space and optimize store performance.

I joined the team at Up. Ventures at the beginning of the incubation phase, starting to design and build out the product from scratch. Up. Ventures partnered with The Dufresne Group on this incubation. Storify is currently being piloted at Ashley Furniture; a brand of The Dufresne Group.

[email protected]

Let's work together

Sam Gilbert

Los Angeles, CA